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Introduction:The advent of digital marketing has revolutionized the way businesses reach out to their potential customers. The ability to provide personalized service, target specific audiences and track performances in real-time pushes this medium beyond the traditional marketing forms. This case study reveals how a small-scale business has improved customer acquisition, engagement, and retention rates by implementing effective online marketing strategies.Case Study - Max Health Center:Max Health Center, a community-based healthcare facility in a small town, was struggling with low patient footfall. Their traditional methods of marketing, including print advertisements and direct mail campaigns, lacked the outreach and engagement they sought.…